Let’s start by taking it back to the summer of 2010 when the world’s biggest football (soccer) tournament, the World Cup, was held on the African continent for the first time, in South Africa. It’s an unapologetic, and therapeutic, attitude which has propelled Afrobeats forward over the last decade, from soundtracking local West African hallparties to Grammys ceremonies on the global stage.Īfter chronicling the gradual rise of Afrobeats from the 1950s to the early 2010s, in this piece, we’ll reflect on influential Afrobeats anthems and pivotal moments across West Africa and the wider diaspora – from the riddims which speak to the sense of double consciousness providing a home from home, to the powerful impact of social media and the regularity of artists crossing over to mainstream festival lineups. The track also represented a pertinent rallying call for a new generation to shift that alchemy of struggle into a positive reality.
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